Audi's history can be traced back over one hundred years when in 1899, a German engineer called August Horch founded a company called A. Horch & Cie. at the age of 32 in Cologne. Two years later he produced his first car and the foundations of what was to become Audi had been laid.
1909 saw Horch fall out with the board and as a result he began a new car company. Because he could not use his own name due to the original company, he used the Latin translation of Hark (Horch) which happens to be "Audi". The outbreak of the First World War resulted in the company being used to manufacture military vehicles, this and the following depression after the war became too much for August Horch and in 1920 he left the management of Audi.
Audi struggled for the next decade but eventually realised that in order to keep going they had to merge with other manufacturers. So in 1932 four small carmakers, Audi, Horch, Wanderer and DKW formed the Auto Union, the logo of which was four linked rings, the same as is still used to this day. The major move forward for Audi came in 1964 when Volkswagen took over Auto Union GmbH. The Audi brand was reintroduced a year later and Audi, as we know it today, began its emergence. Gone were the days of two-stroke engines and Audi's first popular mass-produced car - the 80 - was launched in 1972, selling more than one million units over the next six years.
Audi's reputation was further enhanced during the 1980s with the launch of the Quattro four-wheel-drive system. The four-wheel-drive had only previously been used on off-road vehicles and as a result, Audi went on to win many accolades in motorsport especially in rallying. Although the Quattro Coupe may have been consigned to the history books, the Quattro drive system still lives on today and can be found in many of Audi's high-performance vehicles such as the Audi A3 or Q5.
Having become a leader in the race for new technology Audi began to push the boundaries further, aluminium space frame technology is now incorporated into many of its vehicles, reducing the weight of the cars which in turn improves handling, performance and fuel consumption. This investment in engineering know-how has improved the build quality of Audi almost beyond recognition and from its humble beginnings many years ago, Audi now has a build quality that is second to none, even the likes of Mercedes and Porsche have had to sit up and take notice.
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Show MoreWith the supermini market now firmly placed in society, Audi have introduced the A1. A premium Supermini designed to take on the BMW MINI.
Audi have always manufactured quality cars and the A3 is no exception, built to all the standards you would expect from Audi.
It may only be 83 mm longer than its three-door sibling but with five doors the A3 Sportback is a welcome addition to the A3 range.
Audi have always manufactured quality cars and the A3 is no exception, built to all the standards you would expect from Audi.
It may only be 83 mm longer than its three-door sibling but with five doors the A3 Sportback is a welcome addition to the Audi A3 range.
There's no doubt who Audi had in their sights when they launched the A4 Avant, the BMW 3 Series Touring and the Mercedes C Class Estate.
There's no doubt who Audi had in their sights when they launched the A4 Avant, the BMW 3 Series Touring and the Mercedes C Class Estate.
The new A4 - progress through technology or as Audi would say "Vorsprung durch Technik". The A4 is Audi's most popular model.
The new A4 - progress through technology or as Audi would say "Vorsprung durch Technik". The A4 is Audi's most popular model.
The new four seat, two door Coupe from Audi is the A5, Sharing the platform of the new A4, the A5 will no doubt take sales from BMW.
The new four seat, two door Coupe from Audi is the A5, Sharing the platform of the new A4, the A5 will no doubt take sales from BMW.
The Audi A5 Sportback is the four door sibling of the A5. With sleek coupe lines Audi have once again found a niche that others failed to spot.
The Audi A5 Sportback is the four door sibling of the A5. With sleek coupe lines Audi have once again found a niche that others failed to spot.
The A6 Avant is a big car, in fact it's a very big car, bigger than the BMW 5 Series Touring and bigger than the Mercedes E Class Estate
It's the little things that Audi do well and the A6 is no exception, the build quality is everything you would expect and just that little bit more.
It's the little things that Audi do well and the A6 is no exception, the build quality is everything you would expect and just that little bit more.
The new A7 Sportback from Audi marks the German premium brand's 42nd model expanding its portfolio from 17 variants just ten years ago
The A8 is Audi's flagship model, understated in many respects, the A8 is non-the less a technological marvel and a platform to showcase technology.
The A8 is Audi's flagship model, understated in many respects, the A8 is non-the less a technological marvel and a platform to showcase technology.
Audi's e-tron GT quattro is a desirable four-door Grand Touring flagship model for the Ingolstadt maker's growing e-tron EV range. Though most of the...
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Audi continues to target the ever-growing market for premium-badged mid-sized five-seat SUVs with this second generation version of its stylish little...
Audi extends its Sportback franchise into the SUV sector with this compact stylised Q3 Sportback model. It's aimed most precisely at BMW's...
Audi continues to target the ever-growing market for premium-badged mid-sized five-seat SUVs with this second generation version of its stylish little...
Audi extends its Sportback franchise into the SUV sector with this compact stylised Q3 Sportback model. It's aimed most precisely at BMW's...
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Aimed at the BMW X3 and the Land Rover Freelander 2, the new Q5 from Audi looks like it's going to be a success, after all, it's an Audi.
Aimed at the BMW X3 and the Land Rover Freelander 2, the new Q5 from Audi looks like it's going to be a success, after all, it's an Audi.
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Audi's Q5 Sportback offers strong competition to more established trendy mid-sized premium badged coupe-style SUVs like BMW's X4 and the Mercedes GLC...
Audi's Q5 Sportback offers strong competition to more established trendy mid-sized premium badged coupe-style SUVs like BMW's X4 and the Mercedes GLC...
Although the Q7 may be a new model in the Audi range its structural design has been with us for a while now in the form of the Volkswagen Touareg.
Although the Q7 may be a new model in the Audi range its structural design has been with us for a while now in the form of the Volkswagen Touareg.
The Audi Q8 is one of those large coupe-style SUVs, part of a genre pioneered by BMW a decade ago with their X6 and subsequently copied by Mercedes....
The Audi Q8 is one of those large coupe-style SUVs, part of a genre pioneered by BMW a decade ago with their X6 and subsequently copied by Mercedes....
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This third generation version of Audi's devastatingly quick RS 3 provides the entry point into the brand's formidable RS performance range and...
This third generation version of Audi's devastatingly quick RS 3 provides the entry point into the brand's formidable RS performance range and...
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Audi's RS e-tron GT takes its RS performance brand into a fresh, electrified era. Though the price is high and most of the core technology here is...
Audi pushes on into six-figure territory with this RS Q8, targeted at those who come in search of the ultimate high performance luxury SUV. Its twin...