Beginning life in 1944 as a manufacturer of metal tubing and bicycles, Kia took many years to move into car manufacturing and did not begin importing cars into Europe until 1991, when the company introduced the Pride, initial sales were good but they began to fall towards the end of the decade, with production finally ceasing in the year 2000.
The following year Kia introduced the Rio, but the main thrust for the company came in the shape of the SUVs they introduced a few years later, the second-generation crossover SUV, the Sportage and the larger Sorento. Further introductions have since been made, the Carens, the Cee'd, the Picanto and the Pro Cee'd to name a few, as a result Kia has gone on to become one of the fastest growing car brands in the UK today.
With vehicles being produced for all sectors except the sports and luxury markets, Kia continues to concentrate on its strengths, city cars, C sector cars and SUVs. With a new factory being opened in Zilina in Slovakia to produce the Ceed, Kia should continue their growth, not least because the Cee'd is a car that has been launched with an unbelievable seven year warranty.
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