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A Brief History of Lexus Cars

In 1983, the Toyota chairman Eiji Toyoda, posed a question to the top executives at Toyota, could they produce a luxury vehicle that could rival the likes of Mercedes-Benz and BMW. Five years later the answer was launched in the form of the Lexus LS 400. The rest, as they say, is history.

Launched with a massive advertising campaign in the US, the LS 400 was criticised for being too bland by some motoring journalists, however these hacks soon found themselves in a minority as people experienced the new Lexus, the build quality was second to none with an engine that was almost silent and the price, performance and economy were all competitive when compared to its rivals. In fact, the LS 400 went on to win several motoring awards after its release.

Buoyed by this success, Toyota quickly rolled out the Lexus product to other marketplaces, 1990 saw the launch of the Lexus brand in the UK, Switzerland, Canada, and Australia. Customer satisfaction and impressive sales soon pushed the Lexus marque up to the number one spot as the luxury car manufacturer in the US.

More models followed and in 2005 lexus made a move into the hybrid market with the launch of the RX 400h, the world's first luxury hybrid SUV, low emissions and high fuel efficiency, combined with the performance normally associated with a high powered petrol engine, have put the RX 400h into a class of its own and following this success Lexus have gone on to produce more luxury hybrid cars.

Facelifted and upgraded on four separate occasions the latest version of the LS is the LS 460 won the International Car of the Year and World Car of the Year in 2007. Lexus cars have won many subsequent awards.

Recognised as one of the top manufacturers of luxury vehicles in the world, Lexus cars have now opened a performance division and F-series Lexus cars were launched in the US towards the end of 2007. This range of cars was designed to rival the BMW M Series and the Mercedes AMG models. Since this period, Lexus has launched new models and ventured into the electric car market with the UX Electric Hatchback

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ES SALOON Image New Lexus ES Saloon The Lexus ES is a full-sized Executive saloon that might get forgotten in a segment dominated by cars like the BMW 5 Series, the Mercedes E-Class or... LBX HATCHBACK Image New Lexus Lbx Hatchback Lexus always needed a breakthrough model to attract new generation of younger customers. Here it is, the LBX. Surprisingly, it's not an EV. That's... LC CONVERTIBLE Image New Lexus LC Convertible The LC Convertible is, says Lexus, "one of the most sought-after vehicles we've produced". It's the first time the brand has properly ventured up... LC COUPE Image New Lexus LC Coupe Lexus has long realised that it needs to do something different if it's to effectively take on the premium German brands. Well, that's certainly... LC COUPE SPECIAL EDITIONS Image New Lexus Lc Coupe Special Editions Lexus has long realised that it needs to do something different if it's to effectively take on the premium German brands. Well, that's certainly... LM ESTATE Image New Lexus Lm Estate Lexus redefines what an ultimate luxury MPV can be with this LM. A limo might cosset you but the huge stretch-out cabin here spoils its occupants in... NX ESTATE Image New Lexus NX Estate Here, Lexus throws the kitchen sink at the mid-size luxury SUV sector, its improved NX zeroing in more closely on the Audi Q5 and BMW X3. The range... RC F COUPE Image New Lexus RC F Coupe The improved Lexus RC F crashes the sports coupe party with more focused race-derived drive dynamics. As before, a 5.0-litre 450bhp V8 does the... RC F COUPE SPECIAL EDITION Image New Lexus RC F Coupe Special Edition The improved Lexus RC F crashes the sports coupe party with more focused race-derived drive dynamics. As before, a 5.0-litre 450bhp V8 does the... RX ESTATE Image New Lexus RX Estate Large, plush SUV motoring is personified by the Lexus RX. Since an original launch back in 1998, it's been finding a select but loyal band of buyers,... RZ ELECTRIC ESTATE Image New Lexus Rz Electric Estate The RZ isn't the first all electric Lexus, but it's the first one that really matters, new from the ground up. As you might expect, it's packed with... UX ELECTRIC HATCHBACK Image New Lexus UX Electric Hatchback As is the often the case with a Lexus, the UX 300e rewards a thoughtful buyer prepared to think a little more laterally. In the compact SUV segment,... UX HATCHBACK Image New Lexus UX Hatchback One of the market's most profitable segments at present is that for premium-branded mid-sized SUVs of the more compact sort. Lexus is a late-comer to...
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